Sincere Finance Holding Limited ( SFHL ) was founded in 1992. Mr. Tse Shiu Hoi is the largest shareholder of the Company, holding over 90% of the shareholding. Relying on its experience, Sincere Group is one of the most developed local finance group. Sincere Group also extends its operation to Macau, Taiwan, Mainland China and other cities in Asia.

Sincere Group consists of Sincere Bullion Limited, Sincere Securities Limited (Stock Exchange Participant License No. DC 000930), Sincere Bullion Limited and other companies. Apart from the Head Office at Central, the Group has 6 Branches are over the Hong Kong Island, Kowloon and New Territories.